Data Protection Notice

Data protection statement

1. Introduction

With the following information, we would like to give you as a “data subject” an overview of how we process your personal data and your rights under data protection laws. In principle, it is possible to use our Internet pages without entering personal data. However, if you want to use special services of our enterprise via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, shall always be in line with the German Data Protection Regulation (Datenschutz-Grundverordnung – DS-GVO) and in accordance with the country-specific data protection regulations applicable to “ALFIX GmbH”. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

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As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always have security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by telephone or post.

You too can take simple and easy-to-implement measures to protect yourself against unauthorised access to your data by third parties. Therefore, we would like to give you some tips here on how to handle your data securely:

    • Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with strong passwords.
    • Only you should have access to the passwords.
    • Make sure that you only ever use your passwords for one account (login, user or customer account)

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  • Do not use one password for different websites, applications or online services.
  • The following applies in particular when using publicly accessible IT systems or IT systems shared with other people: you should always log out again after each login to a website, an application or an online service.

Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, one’s own name or names of relatives, but should contain upper and lower case letters, numbers and special characters.

2. Controller

The controller within the meaning of the GDPR is the:

ALFIX GmbH
Langhennersdorfer Str. 15, 09603 Großschirma, Germany

Phone: +4937328800100

Fax: +4937328800199

Email: info@alfix-systems.com

Representative of the data controller: The management

3. Data Protection Officer

You can reach the Data Protection Officer as follows:

DataOrga® GmbH

Email: datenschutz@alfix-systems.com

You can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

4. Definitions

The data protection declaration is based on the terms used by the European Directive and Ordinance Maker when adopting the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

  1. Personal data
    Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  2. Data Subject
    A data subject is any identified or identifiable natural person whose personal data are processed by the controller (our company).
  3. Processing
    Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  4. Restriction of processing
    Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
  5. Profiling
    Profiling is any form of automated processing of personal data which consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
  6. Pseudonymisation
    Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.
  7. Processor
    A processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
  8. Recipient
    Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients.
  9. Third party
    Third party means any natural or legal person, public authority, agency or any other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process personal data.
  10. Consent
    Consent means any freely given specific and informed indication of the data subject’s wishes, in the form of a statement or other unambiguous affirmative act,
    by which the data subject signifies his or her agreement to personal data relating to him or her being processed.

5. Legal basis of processing

Art. 6 para. 1 lit. a) DS-GVO (in conjunction with § 25 para. 1 TTDSG) serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b) DS-GVO. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 para. 1 lit. c) DS-GVO.

In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1)(d) DS-GVO.

Lastly, processing operations could be based on Art. 6(1)(f) DS-GVO. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (recital 47 sentence 2 DS-GVO).

Our offer is basically aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it and do not pass it on to third parties.

6. Transfer of data to third parties

We do not transfer your personal data to third parties for purposes other than those listed below.

We will only share your personal data with third parties if:

    1. You have given us your express consent in accordance with Art. 6 para. 1 lit. a) DS-GVO,
    2. the disclosure is permissible under Art. 6 para. 1 lit. f) DS-GVO to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,

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    1. in the event that a legal obligation exists for the disclosure pursuant to Art. 6 para. 1 lit. c) DS-GVO, as well as

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  1. this is legally permissible and necessary according to Art. 6 para. 1 lit. b) DS-GVO for the processing of contractual relationships with you.

To protect your data and, if necessary, to allow us to transfer data to third countries (outside the EU/EEA), we have concluded commissioned processing agreements based on the European Commission’s standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Article 49 (1) a) of the GDPR may serve as the legal basis for the transfer to third countries. This
sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 DS-GVO.

7. Technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that there is a “https://” instead of a “http://” in the address line of the browser and by the lock symbol in your browser line.

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We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

When you use our website for information purposes only, i.e. when you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time you or an automated system access a page. This general data and information is stored in the server log files. The following can be recorded

    1. Browser types and versions used,
    2. the operating system used by the accessing system,
    3. The website from which an accessing system arrives at our website (so-called referrer),

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    1. The sub-websites which are accessed via an accessing system on our website,

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  1. the date and time of an access to the website,
  2. an abbreviated Internet protocol address (anonymised IP address) as well as,
  3. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

    1. to deliver the contents of our website correctly,
    2. to optimise the content of our website and the advertising for it,
    3. to ensure the permanent operability of our IT systems and the technology of our website as well as

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  1. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

The data and information collected are therefore evaluated by us, on the one hand, statistically and, on the other hand, with the aim of increasing the data protection and data security of our enterprise so as to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

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The legal basis for data processing is Art. 6 para. 1 lit. f) DS-GVO. Our legitimate interest follows from the purposes for data collection listed above.

7.3 Encrypted payment transactions

If, after the conclusion of a contract with costs, there is an obligation to provide us with your payment data (e.g. the account number when granting direct debit authorisation), this data is required for payment processing.

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Payment transactions via the common means of payment (Visa/MasterCard or direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognise an
encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.4 Hosting by Host Europe

We host our website with Host Europe GmbH, Hansestraße 111, 51149 Cologne, Germany (hereinafter referred to as Host Europe).

When you visit our website, your personal data (e.g. IP addresses in log files) are processed on the servers of Host Europe.

The use of Host Europe is based on Art. 6 para. 1 lit. f) DS-GVO. We have a legitimate interest in ensuring that our website is presented and made available as reliably as possible and that it is secure.

We have concluded a contract for commissioned processing (AVV) in accordance with Art. 28 DS-GVO with Host Europe. This is a contract required by data protection law, which ensures that Host Europe only processes the personal data of our website visitors in accordance with our instructions and in compliance with the Data Protection Regulation.

For more information on Host Europe’s privacy policy, please visit: https://www.hosteurope.de/AGB/Datenschutzerklaerung/

8. Cookies

8.1 General information about cookies

Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our site.

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In the cookie, information is stored that results in each case from the context of the specific end device used. However, this does not mean that we gain direct knowledge of your identity.

The use of cookies serves to make the use of our offer more pleasant for you. We use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deletedafter you leave our site.

In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which are required for the proper functioning of the website, are thus necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 para. 1 lit. f) DS-GVO.

For all other cookies, it applies that you have given your consent to this within the meaning of Art. 6 (1) a) DS-GVO via our opt-in cookie banner.

8.3 Notes on avoiding cookies in common browsers

You have the option of deleting cookies, only allowing selected cookies or completely deactivating cookies at any time via the settings of the browser you use. You can obtain further information on the support pages of the respective providers:

9. contents of our website

9.1 Registration as a user

You have the option of registering on our website by providing personal data.

Which personal data is transmitted to us in the process results from the respective input mask used for registration. The personal data you enter is collected and stored exclusively for internal use by us and for our own purposes. We may arrange for it to be passed on to one or more order processors, for example a parcel service provider, who will also use the personal data exclusively for an internal use that is attributable to us.

By registering on our website, the IP address assigned by your internet service provider (ISP), the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offences. In this respect, the storage of this data is necessary for our protection. As a matter of principle, this data is not passed on to third parties. This does not apply if we are legally obliged to pass on the data or if the data is passed on for the purpose ofcriminal prosecution.

Your registration, with voluntary provision of personal data, also serves us to offer you content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.

We will provide you with information about which personal data is stored about you at any time upon request. Furthermore, we will correct or delete personal data at your request, insofar as this does not conflict with any statutory retention obligations. A data protection officer named in this data protection declaration and all other employees are available as contact persons for the data subject in this context.

The processing of your data is done in the interest of a comfortable and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f) DS-GVO.

9.2 Data processing when opening a customer account and for contract processing

Pursuant to Art. 6 para. 1 lit. b) DS-GVO, personal data is collected and processed if you provide it to us for the purpose of executing a contract or opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked taking into account tax and commercial law retention periods and deleted after expiry of these periods, unless you have
expressly consented to further use of your data or a legally permitted further use of data has been reserved on our part, about which we inform you accordingly below.

9.3 Data processing for order processing

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data in this case is Art. 6 para. 1 lit. b) DS-GVO.

9.4 Conclusion of contracts with online shop, merchants and goods dispatch

We only transfer personal data to third parties if this is necessary within the framework of the contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b) DS-GVO, which permits the processing of data for the performance of contracts or pre-contractual measures.

9.5 Contacting us / contact form

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f) DS-GVO. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) DS-GVO. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any statutory retention obligations.

9.6 Application management / job exchange

We collect and process the personal data of applicants for the purpose of processing the application procedure. The processing may also take place electronically. This is particularly the case if an applicant submits relevant application documents to us electronically, for example by e-mail or via a web form located on the website. If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents are automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests on our part oppose deletion. Another legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

The legal basis for the processing of your data is Art. 88 DS-GVO in conjunction with. § Section 26 (1) BDSG.

10. Newsletter dispatch

10.1 Newsletter dispatch to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f) DS-GVO. If you have initially objected to the use of your e-mail address for this
purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

10.2 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company newsletter. Which personal data is transmitted to us when you order the newsletter can be seen from the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if

    1. You have a valid e-mail address and

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  1. You have registered for newsletter delivery.

For legal reasons, a confirmation email is sent to the email address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email serves to check whether you, as the owner of the email address, have authorised the receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system you are using at the time of registration, as well as the date and time of registration, which is assigned by your internet service provider (ISP). The collection of this data is necessary in order to be able to track the (possible) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking consent, you will find a corresponding link in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on our website or to inform us in another way.

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The legal basis for data processing for the purpose of sending newsletters is Art. 6 para. 1 lit. a) DS-GVO.

10.3 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see whether and when an email has been opened by you and which links in the email have been called up by you.

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Such personal data collected via the tracking pixels contained in the newsletters are stored and analysed by us in order to optimise the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by us. We automatically interpret an unsubscription from the receipt of the newsletter as a revocation.

Such an analysis is carried out in particular in accordance with Art. 6 para. 1 lit. f) DS-GVO on the basis of our legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of our website.

10.4 Rapidmail

For the purpose of analysis, the emails sent with Rapidmail, a service of rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany, contain a so-called “tracking pixel”, which connects to the servers of Rapidmail when the email is opened. In this way, it can be determined whether a newsletter message has been opened.

Furthermore, with the help of Rapidmail, we can determine whether and, if so, which links in the newsletter message have been clicked. All links in the email are so-called tracking links, with which your clicks can be counted.

For more information on Rapidmail’s analysis functions, see the following link: https://de.rapidmail.wiki/kategorien/statistiken/.

The data processing is based on your consent (Art. 6 para. 1 lit. a) DS-GVO). You can revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

You can revoke the consent you have given at any time. You can also prevent the processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. https://noscript.net or https://www.ghostery.com). We would like to point out that by taking these measures, it is possible that not all functions of our website will be available.

The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Rapidmail after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the members’ area) remain unaffected by this.

You can view Rapidmail’s privacy policy at: https://www.rapidmail.de/datensicherheit.

11. Our activities in social networks

We are represented there with our own pages so that we can also communicate with you in social networks and inform you about our services. If you visit one of our social media pages, we are jointly responsible for the processing operations triggered by this, within the meaning of Art. 26 DS-GVO, with the provider of the respective social media platform.

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We are not the original provider of these sites, but only use them within the scope of the possibilities offered to us by the respective providers.
We therefore point out as a precaution that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and processing in the social networks often takes place directly for advertising purposes or for the analysis of user behaviour by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behaviour is assigned to your own member profile created by the social networks.

The described processing of personal data is carried out in accordance with Art. 6 para. 1 lit. f) DS-GVO on the basis of our legitimate interest and the legitimate interest of the
respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 para. 1 lit. a) DS-GVO in conjunction with Art. 7 DS-GVO. Art. 7 DS-GVO.

As we do not have access to the providers’ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below with the respective social network provider we use:

11.1 Facebook

(Co-) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

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Data protection statement (data policy):
https://www.facebook.com/about/privacy

11.2 Instagram

(Co-) controller for data processing in Germany:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy (Data Policy):
https://instagram.com/legal/privacy/

11.3 LinkedIn

(Co-) Controller of Data Processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy Policy:
https://www.linkedin.com/legal/privacy-policy

11.4 Twitter

(Joint) Data Controller in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Policy:
https://twitter.com/de/privacy

Information about your data:
https://twitter.com/settings/your_twitter_data

11.5 YouTube

(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy Policy:
https://policies.google.com/privacy

11.6 XING (New Work SE)

(Co-)responsible for data processing in Germany:
New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy Policy:
https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:
https://www.xing.com/settings/privacy/data/disclosure

12. Web analytics

12.1 Meta Pixel (formerly Facebook Pixel)

This website uses the “Facebook Pixel” from Meta Platforms, Inc…, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). In the event of explicit consent being granted, this enables the behaviour of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimise future advertising efforts.

The data collected is anonymous for us and therefore does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the
data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

This US company is certified under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 DS-GVO, so that a transfer of personal data may also take place without further guarantees or additional measures.

12.2 Google Analytics Universal

On our websites, we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymised usage profiles are created and cookies (see point “Cookies”) are used. The information generated by the cookie about your use of this website such as

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    1. the browser type/version,
    2. the operating system used,
    3. the referrer URL (the previously visited page),
    4. The host name of the accessing computer (IP address) and

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  1. Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to the use of the website and the internet for the purposes of market research and demand-oriented design of these web pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. An adequacy decision in accordance with Art. 45 of the GDPR is hereby available, so that a transfer of personal data may also take place without further guarantees or additional measures.

You can view the Google Analytics privacy policy at: https://support.google.com/analytics/answer/6004245?hl=de.

12.3 Google Analytics Remarketing

We have integrated Google Remarketing services
on this website. The company operating the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-related advertisements and consequently to display interest-relevant advertisements to the Internet user.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the IT system of the data subject. By setting the cookie, Google is able to recognise the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

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By means of the cookie, personal information, for example the internet pages visited by you, is stored. Every time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected via the technical process with third parties.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. An adequacy decision in accordance with Art. 45 of the GDPR is hereby available, so that a transfer of personal data may also take place without further guarantees or additional measures.

The privacy policy of Google analytics Remarketing can be viewed at: https://www.google.de/intl/de/policies/privacy/.

13. Plugins and other services

13.1 Google Maps

We use Google Maps (API) on our website. The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, for example, our location can be shown to you and a possible journey can be made easier.

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When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there, provided you have given your consent within the meaning of Art. 6 Para. 1 lit. a) DS-GVO. In addition, Google Maps reloads the Google Web Fonts. The provider of the Google WebFonts is also Google Ireland Limited. When you call up a page that integrates Google Maps, your browser loads the web fonts required to display Google Maps into your browser cache. For this purpose, too, the browser you use establishes a connection to Google’s servers. In this way, Google learns that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want your data to
be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

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If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

You can view Google’s terms of service at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of service for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. An adequacy decision in accordance with Art. 45 of the GDPR is hereby available, so that a transfer of personal data may also take place without further guarantees or additional measures.

You can view the privacy policy of Google Maps at: (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/.

13.2 Google reCAPTCHA

On this website we use the reCAPTCHA function. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an entry is made by a natural person or is abused by machine and automated processing. The service also includes the sending of the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google.

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These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. An adequacy decision in accordance with Art. 45 of the GDPR is hereby available, so that a transfer of personal data may also take place without further guarantees or additional measures.

For more information on Google reCAPTCHA and Google’s privacy policy, please visit: https://www.google.com/intl/de/policies/privacy/.

13.3 Google Tag Manager

On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with its headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, “website tags” (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which contents of our website are of particular interest to you.

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The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. An adequacy decision in accordance with Art. 45 of the GDPR is hereby available, so that a transfer of personal data may also take place without further guarantees or additional measures.

For more information about Google Tag Manager and Google’s privacy policy, please visit: https://www.google.com/intl/de/policies/privacy/.

13.4 Google WebFonts

Our website uses so-called Web Fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use establishes a connection to Google’s servers. This enables Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our website.

These processing operations are only carried out when explicit consent is given in accordance with Art. 6 para. 1 lit. a) DS-GVO.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 of the GDPR is hereby available, so that a transfer of personal data may also take place without further safeguards or additional measures.

For more information on Google WebFonts and Google’s privacy policy, please visit: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

14. Your rights as a data subject

14.1 Right to confirmation

You have the right to ask us to confirm whether personal data relating to you is being processed.

14.2 Right to information Art. 15 DS-GVO

You have the right to obtain from us, at any time and free of charge, information about the personal data stored about you, as well as a copy of this data in accordance with the legal provisions.

14.3 Right to rectification Art. 16 DS-GVO

You have the right to request the rectification of any personal data relating to you that is incorrect. You also have the right to request that incomplete personal data be completed, taking into account the purposes of the processing.

14.4 Erasure Art. 17 DS-GVO

You have the right to request that we erase the personal data concerning you without undue delay, provided that one of the grounds provided for by law applies and to the extent that the processing or storage is not necessary.

14.5 Restriction of processing Art. 18 DS-GVO

You have the right to demand that we restrict processing if one of the legal requirements applies.

14.6 Data portability Art. 20 DS-GVO

You have the right to receive the personal data concerning you that has been provided to us by you in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us, to whom the
personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a) DS-GVO or Art. 9 para. 2 lit. a) DS-GVO or on a contract pursuant to Art. 6 (1) (b) DS-GVO and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

When exercising your right to data portability pursuant to Article 20(1) of the GDPR, you also have the right to have the personal data transferred directly from one controller to another controller, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.

14.7 Objection Art. 21 DS-GVO

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6 (1) (e) (data processing in the public interest) or (f) (data processing on the basis of a balance of interests) DS-GVO

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This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 DS-GVO.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or where the processing is for the establishment, exercise or defence of legal claims.

In individual cases, we process personal data in order to carry out direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is connected with such direct advertising. If you object to us processing your personal data for the purpose of direct marketing, we will no longer process the personal data for these purposes.

In addition, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest.

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You are free to exercise your right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.

14.8 Withdrawal of consent under data protection law

You have the right to withdraw consent to the processing of personal data at any time with effect for the future.

14.9 Complaint to a supervisory authority

You have the right to complain about our processing of personal data to a supervisory authority responsible for data protection.

15. Routine storage, erasure and blocking of personal data

We process and store your personal data only for the period of time necessary to achieve the purpose of storage or where provided for by the legislation to which our company is subject

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If the purpose of storage no longer applies or a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

16. Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract.

17. Up-to-dateness and amendment of the data protection declaration

This data protection declaration is currently valid and has the status: September 2023.

Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current data protection declaration at any time on the website at “https://www.alfix-systems.com/de/datenschutzerklaerung/”.

This data protection declaration was created with the support of the data protection software: audatis MANAGER.