Privacy policy ALFIX GmbH

1. Introduction

With the following information, we would like to give you, as the “data subject,” an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering any personal data. However, if you wish to use specific services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address, or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to “ALFIX GmbH.” With this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use, and process.

As the controller responsible for processing, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or mail.

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to take this opportunity to provide you with some tips on how to handle your data securely:

Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet, or mobile device) with secure passwords.
Only you should have access to the passwords.
Make sure that you only ever use your passwords for one account (login, user or customer account).
Do not use the same password for different websites, applications, or online services.
When using publicly accessible IT systems or systems shared with other people, it is particularly important to log out after each time you log in to a website, application, or online service.

Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or the names of relatives, but should include upper and lower case letters, numbers and special characters.

2. Responsible party

The responsible party within the meaning of the GDPR is:

ALFIX GmbH
Langhennersdorfer Str. 15, 09603 Großschirma, Germany

Representative of the controller: The management

3. Data protection officer

You can contact the data protection officer as follows:

DataOrga® GmbH

Email: datenschutz@alfix-systems.com

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Definitions

The privacy policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR).
Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
In this privacy policy, we use the following terms, among others:

Personal data
Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person, can be identified.
Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission,
distribution, or any other form of provision, comparison, or linking, restriction, erasure, or destruction.
Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
Profiling
Profiling is any form of automated processing of personal data consisting of using that personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
Processor
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
Recipients
Recipients are natural or legal persons, public authorities, agencies, or other bodies to whom personal data are disclosed, whether they are third parties or not. However, public authorities that may receive personal data in the context of a specific investigation under Union or Member State law are not considered recipients.
Third party
A third party is a natural or legal person, public authority, agency, or other body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis for processing

Art. 6 (1) (a) GDPR (in conjunction with § 25 (1) TDDDG (formerly TTDSG)) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. p>

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 (1) (c) GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were to be injured and his or her name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6 (1) (d) GDPR. Finally, processing operations could be based on Art. 6 (1) (f) GDPR. This legal basis applies to processing operations that are not covered by any of the above legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, sentence 2 of the GDPR).

Our offer is generally aimed at adults. Persons under the age of 16 may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it, and do not pass it on to third parties.

6. Transfer of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR,
the transfer is permissible under Art. 6 (1) (f) GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
in the event that there is a legal obligation to disclose the data in accordance with Art. 6 (1) (c) GDPR, and
this is legally permissible and necessary for the performance of contractual relationships with you in accordance with Art. 6 (1) (b) GDPR.

In order to protect your data and, if necessary, enable us to transfer data to third countries (outside the EU/EEA), we have concluded agreements on order processing based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49 (1) (a) GDPR may serve as the legal basis for the transfer to third countries. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR. Technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data, or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that the address line of the browser contains “https://” instead of “http://” and by the lock symbol in your browser line.
We use this technology to protect the data you transmit. 2 Data collection when visiting the website

When you use our website for informational purposes only, if you do not register or otherwise provide us with information or give your consent to processing that requires consent, we only collect data that is technically necessary to provide the service. This is usually data that your browser transmits to our server (“in so-called server log files”). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server’s log files. The following may be collected:

browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system reaches our website (so-called referrer),
the subpages that are accessed on our website via an accessing system,
the date and time of access to the website,
an abbreviated Internet Protocol address (anonymized IP address) and,
the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

deliver the content of our website correctly,
optimize the content of our website and the advertising for it,
ensure the long-term functionality of our IT systems and the technology of our website, and
provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.

We therefore evaluate this collected data and information statistically on the one hand and with the aim of increasing data protection and data security in our company on the other, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the purposes listed above for data collection.

7.3 Encrypted payment transactions

If, after concluding a contract that involves a charge, you are obliged to provide us with your payment details (e.g., your account number when issuing a direct debit authorization), this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard or direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

We use this technology to protect the data you transmit to us.

7.4 Hosting by Host Europe

We host our website with Host Europe GmbH, Hansestraße 111, 51149 Cologne (hereinafter referred to as Host Europe).

When you visit our website, your personal data (e.g., IP addresses in log files) is processed on Host Europe’s servers.

The use of Host Europe is based on Art. 6 (1) lit. f) GDPR. We have a legitimate interest in the most reliable presentation, provision, and security of our website possible.

We have concluded a contract for order processing (AVV) with Host Europe in accordance with Art. 28 GDPR. This is a contract required by data protection law, which ensures that Host Europe processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

For more information on Host Europe’s privacy policy, please visit: https://www.hosteurope.de/AGB/Datenschutzerklaerung/

8. Cookies

8.1 General information about cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

The cookie stores information that is related to the specific device used. However, this does not mean that we immediately obtain knowledge of your identity.

The use of cookies serves to make the use of our website more convenient for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which is necessary for the proper functioning of the website, is therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) lit. f) GDPR.

For all other cookies, you have given your consent in accordance with Art. 6 (1) (a) GDPR via our opt-in cookie banner.

8. 3 Information on avoiding cookies in common browsers

You can delete cookies, allow only selected cookies, or completely disable cookies at any time via the settings of your browser. For more information, please visit the support pages of the respective providers:

8.4 CCM19 (Consent Management Tool)

We use the consent management tool “CCM19” from Papoo Software & Media GmbH – Agentur Auguststr. 4, 53229 Bonn, Germany. This service enables us to obtain and manage the consent of website users for data processing.

CCM19 uses cookies to collect data generated by end users who use our website. When an end user gives their consent, the following data, among other things, is automatically logged:

Cookie lifetime,
Cookie version,
IP address,
Selection in the cookie banner,
Browser used,
Processor ID and controller ID.

The consent status is also stored in the end user’s browser so that the website can automatically read and comply with the end user’s consent for all subsequent page requests and future end user sessions for up to 12 months. The consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period in accordance with § 195 BGB (German Civil Code). The data is then deleted immediately.
The functionality of the website cannot be guaranteed without the processing described.
There is no possibility for the user to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations, Art. 7 (1), 6 (1) sentence 1 lit. c) GDPR.
CCM19 is the recipient of your personal data and acts as a processor for us.
Data processing takes place exclusively within the European Union.

Data processing takes place exclusively within the European Union.

For more information, please visit: https://www.papoo.de/datenschutzerklaerung.html.

9. Contents of our website

9.1 Registration as a user

You have the option of registering on our website by providing personal data.

The personal data transmitted to us in this process is determined by the respective input mask used for registration. The personal data you enter will be collected and stored exclusively for internal use by us and for our own purposes. We may arrange for the data to be passed on to one or more processors, for example a parcel service provider, who will also use the personal data exclusively for internal use attributable to us.

When you register on our website, the IP address assigned by your Internet service provider (ISP), the date, and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offenses. In this respect, the storage of this data is necessary for our protection. This data will not be passed on to third parties. This does not apply if we are legally obliged to pass on the data or if the disclosure serves the purpose of criminal prosecution.

Your registration, which involves the voluntary provision of personal data, also enables us to offer you content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.

Upon request, we will provide you with information at any time about which personal data is stored about you. Furthermore, we will correct or delete personal data at your request, provided that this does not conflict with any legal retention obligations. A data protection officer named in this privacy policy and all other employees are available to the data subject as contact persons in this regard.

Your data is processed in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

9. 2 Data processing when opening a customer account and for contract processing Personal data is collected and processed in accordance with Art. 6 (1) (b) GDPR when you provide it to us for the purpose of executing a contract or opening a customer account. The data collected can be seen in the respective input forms. Your customer account can be deleted at any time, for example by sending a message to the above address of the controller. We store and use the data you provide for contract processing. After complete fulfillment of the contract or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data in accordance with the law, about which we will inform you accordingly below. p>

9.3 Data processing for order processing

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data in this case is Art. 6 (1) lit. b) GDPR.

9.4 Concluding contracts with online shops, retailers, and goods shipping

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. No further transfer of data takes place unless you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 (1) lit. b) GDPR, which permits the processing of data for the fulfillment of a contract or for pre-contractual measures.

9.5 Contacting us / Contact form

Personal data is collected when you contact us (e.g., via contact form or email). The data collected when using a contact form can be seen on the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and there are no legal retention obligations that prevent deletion. 6 Application management / job exchange

We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents to us electronically, for example by email or via a web form on the website. If we conclude an employment or service contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents will be automatically deleted six months after notification of the rejection decision, provided that no other legitimate interests on our part prevent deletion. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

The legal basis for the processing of your data is Art. 6 (1) lit. b), 88 GDPR in conjunction with § 26 (1) BDSG.

10. Newsletter dispatch

10.1 Newsletter dispatch to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those you have already purchased from our range by email. In accordance with § 7 (3) UWG (German Unfair Competition Act), we do not need to obtain your separate consent for this. Data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately. p>

10.2 Advertising newsletter

Our website offers you the opportunity to subscribe to our company’s newsletter. The personal data transmitted to us when ordering the newsletter is determined by the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. You can only receive our company’s newsletter if

you have a valid email address and
you have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address you entered for the first time to receive the newsletter using the double opt-in procedure. This confirmation email serves to verify that you, as the owner of the email address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) to the IT system you used at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace any (possible) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected when you subscribe to the newsletter will be used exclusively for the purpose of sending our newsletter. Furthermore, subscribers to the newsletter may be informed by email This may be necessary for the operation of the newsletter service or for registration in this regard, as may be the case in the event of changes to the newsletter offer or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. You can unsubscribe from our newsletter at any time. The consent to the storage of personal data that you have given us for the purpose of sending the newsletter can be revoked at any time. For the purpose of revoking your consent, there is a corresponding link in every newsletter. Furthermore, you can also unsubscribe from the newsletter at any time directly on our website or inform us in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 (1) (a) GDPR.

10.3 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. The embedded tracking pixel allows the company to see if and when an email was opened by you and which links in the email were clicked on by you.

We store and evaluate such personal data collected via the tracking pixels contained in the newsletters in order to optimize the newsletter dispatch and to tailor the content of future newsletters even better to your interests. This personal data will not be passed on to third parties. Data subjects are entitled to revoke their separate declaration of consent given via the double opt-in procedure at any time. After revocation, we will delete this personal data. We automatically interpret unsubscribing from the newsletter as revocation.

Such evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in displaying personalized advertising, market research, and/or the needs-based design of our website.

10.4 Rapidmail

For analysis purposes, the emails sent with Rapidmail, a service provided by rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany, contain a so-called “tracking pixel” that connects to Rapidmail’s servers when the email is opened. This allows us to determine whether a newsletter message has been opened.

Furthermore, with the help of Rapidmail, we can determine whether and, if so, which links in the newsletter message have been clicked on. All links in the email are so-called tracking links, which can be used to count your clicks.

For more information about Rapidmail’s analysis functions, please refer to the following link: https://de.rapidmail.wiki/kategorien/statistiken/.

Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by adjusting your web browser settings accordingly. You can also prevent this by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. https://noscript.net or https://www.ghostery.com), you can prevent the storage and transmission of personal data. We would like to point out that these measures may mean that not all functions of our website are available.

The data you provide for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and the Rapidmail servers after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.

You can view Rapidmail’s privacy policy at: https://www.rapidmail.de/datensicherheit.

11. Our activities on social networks

We have our own pages on social networks so that we can communicate with you there and inform you about our services. When you visit one of our social media pages, we are jointly responsible for the processing operations triggered by this, within the meaning of Art. 26 GDPR, together with the provider of the respective social media platform.
We are not the original provider of these pages, but merely use them within the scope of the options offered to us by the respective providers.
As a precaution, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore involve data protection risks for you, as the protection of your rights, e.g., to information, deletion, objection, etc., may be more difficult to enforce, and processing on social networks is often carried out directly for advertising purposes or to analyze user behavior by the providers, without us being able to influence this. If usage profiles are created by the provider, cookies are often used or your usage behavior is assigned to your own member profile on social networks.

The processing of personal data described above is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a modern way and to inform you about our services. If you, as a user, must give your consent to data processing to the respective providers, the legal basis is Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.

As we do not have access to the providers’ data stocks, we would like to point out that it is best to assert your rights (e.g., to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in social networks is listed below for each social network provider we use:

11.1 Facebook

(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Unless you object, Meta (Facebook) may process content from adult users in the EU, e.g., photos, posts, or comments, for the purpose of training its own AI models. The basis for this is a legitimate interest pursuant to Art. 6 (1) (f) GDPR. As a company, we have no influence on this specific data processing by Meta. Users can object to this via an online form on the Meta platforms.

11.2 Instagram

(Co-) controller for data processing in Germany:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Meta (Instagram) may, unless objected to, process content from adult users in the EU, e.g., photos, posts, or comments, for the purpose of training its own AI models. As a company, we have no influence on this specific data processing by Meta. The basis for this is a legitimate interest pursuant to Art. 6 (1) lit. f) GDPR. Users can object to this via an online form on the Meta platforms.

11.3 LinkedIn

(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

11.4 X (Twitter)

(Joint) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Information about your data:
https://twitter.com/settings/your_twitter_data

11.5 XING (New Work SE)

(Joint) controller for data processing in Germany:
New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Information requests for XING members:
https://www.xing.com/settings/privacy/data/disclosure

11.6 YouTube

(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

12. Social media plugins

12.1 Facebook plugin

We have integrated components from Facebook into this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

Facebook is operated by Meta Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time you visit one of the individual pages of this website operated by us and on which a Facebook component (Facebook plugin) has been integrated, the Internet browser on your IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plugins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website you are visiting.

If you are logged into Facebook at the same time, Facebook recognizes which specific subpage of our website you are visiting each time you visit our website and for the entire duration of your visit to our website. This information is collected by the Facebook component and assigned to the respective Facebook account by Facebook. If you click on one of the Facebook buttons integrated into our website, for example the “Like” button, or if you post a comment, Facebook assigns this information to your personal Facebook user account and stores this personal data.

Facebook always receives information via the Facebook component that you have visited our website if you are logged into Facebook at the same time as you visit our website; this happens regardless of whether you have clicked on the Facebook component or not. If you do not want this information to be transmitted to Facebook, you can prevent the transmission by logging out of your Facebook account before visiting our website.

This US company is certified under the EU-US Data Privacy Framework.
This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.
The processing of personal data using social media buttons is carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the settings options Facebook offers to protect your privacy. In addition, various applications are available that allow you to suppress data transmission to Facebook. You can use such applications to suppress data transmission to Facebook.

13. Web analysis

13.1 Meta Pixel (formerly Facebook Pixel)

This website uses the “Facebook Pixel” from Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”) . If you give your express consent, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures.

When visiting the website, the following data, among other things, may be processed by the Meta Pixel:

IP address,
device information,
browser history,
interactions on our website (e.g., page views, clicks, conversions).

The data is stored and processed by Meta so that it can be linked to the respective user profile and Meta can use the data for its own advertising purposes in accordance with the Meta (Facebook) Data Use Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

The collected data is stored by Meta for a period of 180 days and then removed if the user does not visit the website again.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is hereby available, so that personal data may be transferred without further guarantees or additional measures.

13.2 Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), on our websites.

In this context, pseudonymized usage profiles are created and cookies (see “Cookies”) are used. The information generated by the cookie about your use of this website may include:

a short-term recording of the IP address without permanent storage
Location data
Browser type/version
Operating system used
Referrer URL (previously visited page)
Time of server request

The pseudonymized data may be transferred by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage for the purposes of market research and the design of this website in line with user needs. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The default data retention period set by Google is 14 months. Otherwise, personal data is stored for as long as it is necessary to fulfill the purpose of processing.
The data will be deleted as soon as it is no longer required to fulfill the purpose.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

13.3 Google Analytics Universal

We use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymized usage profiles are created and cookies (see “Cookies”) are used. The information generated by the cookie about your use of this website, such as:

the browser type/version,
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address) and
the time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the design of this website in line with user needs. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned to a specific person (IP masking).

You can prevent the installation of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

You can view the Google Analytics privacy policy at: https://support.google.com/analytics/answer/6004245?hl=de.

13.4 Google Analytics Remarketing

We have integrated Google Remarketing services on this website. The operator of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently display advertisements relevant to the interests of the Internet user.

The purpose of Google Remarketing is to display advertisements that are relevant to the user’s interests. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the IT system of the data subject. By setting the cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data such as your IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites you have visited. Each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America.
This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

You can view the privacy policy of Google Analytics Remarketing at: https://www.google.de/intl/de/policies/privacy/.

13.5 Microsoft Clarity

On our website, we use the Microsoft Clarity service (“Clarity”), a web analytics service provided by Microsoft Corp., One Microsoft Way, Redmond, Washington, USA.

In this context, pseudonymized usage profiles are created and cookies are set on your device.

Processed data includes, among other things:

the browser type/version,
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address),
user behavior on the visited website,
mouse movements and clicks,

The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website and internet usage for the purposes of market research and the needs-based design of our websites.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

You can view Microsoft’s privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.

14. Advertising

14.1 Google Ads (AdWords) remarketing/retargeting

We have integrated Google Ads on this website. The operator of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

This allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.

Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data will be temporarily linked to Google Analytics data by Google in order to form target groups.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

You can view the privacy policy and further information from Google Ads at: https://www.google.com/policies/technologies/ads/

14.2 Google AdSense

We have integrated Google AdSense into this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows interest-based targeting of internet users, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on your IT system. Setting the cookie enables Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, to analyze the use of our website. Each time one of the individual pages of this website operated by us and on which a Google AdSense component has been integrated is accessed, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission billing. As part of this technical process, Alphabet Inc.
information about personal data, such as your IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.
A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by your IT system and which links you clicked on. Tracking pixels are used, among other things, to evaluate the visitor flow of a website.

Google AdSense transfers personal data and information, including the IP address, which is necessary for recording and billing the advertisements displayed, to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America.
Alphabet Inc. may pass on this personal data collected via technical processes to third parties.
These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6 (1) (a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

You can view the privacy policy and further information from Google AdSense at: https://www.google.de/intl/de/adsense/start/ and at https://www.google.com/policies/technologies/ads/

15. Plugins and other services

15.1 Google Maps

We use Google Maps (API) on our website. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. By using this service, you can, for example, view our location and easily find your way there.

When you visit subpages that include Google Maps, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there, provided you have given your consent in accordance with Art. 6 (1) (a) GDPR. In addition, Google Maps loads Google Web Fonts, Google Photos, and Google Stats. These services are also provided by Google Ireland Limited. When you visit a page that incorporates Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. For this purpose, the browser you are using also establishes a connection to Google’s servers. This allows Google to know that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account that you are logged in to or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want your data to be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus also the map display on this website cannot then be used.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

You can view Google’s terms of use at https://www.google.de/intl/de/policies/ terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.

You can view the Google Maps privacy policy at: (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/.

15.2 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an entry is made by a natural person or is abusive due to machine and automated processing. The service also includes sending the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

15.3 Google Tag Manager

We use the Google Tag Manager service on this website. Google Tag Manager is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows “website tags” (i.e., keywords that are embedded in HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which may collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

15.4 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
When you visit a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using establishes a connection to Google’s servers.
This allows Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our website.
These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google WebFonts and Google’s privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

15.5 We use the services of twak.io.

To process user inquiries via our support channels or live chat systems, we use
tawk.to, inc., 187 E Warm Springs Rd, SB298, Las Vegas, Nevada 89119, USA (hereinafter “tawk.to”).
Messages you send to us may be stored in the tawk.to ticket system or answered by our employees in live chat at
. Furthermore, with the help of tawk.to, we can, among other things,
determine the region from which the enquirer comes, how long they communicate with us, and how satisfied
they are with the communication process.
Messages sent to us remain with us until you request us to delete them or the purpose
for data storage no longer applies (e.g., after your request has been processed). Mandatory
legal provisions—in particular retention periods—remain unaffected.
The use of tawk.to is based on Art. 6 (1) lit. f GDPR. We have a
legitimate interest in processing your
inquiries as quickly, reliably, and efficiently as possible. If corresponding consent has been requested, processing is carried out exclusively
on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent
includes the storage of cookies or access to information on the user’s terminal device (e.g., device
fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:

https://www.tawk.to/privacy-policy/ and
https://www.tawk.to/data-protection/gdpr/.
Further information can be found in the privacy policy of tawk.to:
https://www.tawk.to/privacy-policy/ and
https://www.tawk.to/data-protection/.
The company is certified under the EU-US Data Privacy Framework (DPF). The
DPF is an agreement between the European Union and the US that is intended to ensure compliance with
European data protection standards for data processing in the USA. Every company
certified under the DPF undertakes to comply with these data protection standards. Further
information on this can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/4876.
Order processing
We have concluded an order processing agreement (AVV) for the use of the above-mentioned service.
This is a contract required by data protection law, which
ensures that the personal data of our website visitors is only processed in accordance with our
instructions and in compliance with the GDPR.

16. Your rights as a data subject

16.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

16.2 Right to information Art. 15 GDPR

You have the right to obtain from us, free of charge, information about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

16.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

16.4 Erasure Art. 17 GDPR

You have the right to request that we erase personal data concerning you without undue delay, provided that one of the legally prescribed reasons applies and that the processing or storage is not necessary.

16.5 Restriction of processing Art. 18 GDPR

You have the right to request that we restrict processing if one of the legal requirements is met.

16.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

16.7 Objection Art. 21 GDPR

You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 lit. e)
(data processing in the public interest) or f (data processing based on a balancing of interests) of the GDPR, to object to the processing of your personal data.
This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 of the GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or unless the processing serves to assert, exercise, or defend legal claims.

In individual cases, we process personal data for the purpose of direct marketing. You can object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is related to such direct marketing. If you object to us processing your data for direct marketing purposes, we will no longer process your personal data for these purposes.

In addition, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you that we carry out for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

16.8 Revocation of consent under data protection law

You have the right to revoke your consent to the processing of personal data at any time with effect for the future.

16.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

17. Routine storage, deletion, and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or as provided for by the legal provisions to which our company is subject.

If the storage purpose no longer applies or a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

18. Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of the contract or the initiation of a contract.

19. Up-to-dateness and changes to the privacy policy

This privacy policy is currently valid and was last updated in November 2025.

Due to the further development of our website and offers or due to changed legal or official requirements, it may be necessary to change this privacy policy. You can access and print out the current privacy policy at any time on the website at “https://www.alfix-systems.com/de/datenschutzerklaerung/”.

This privacy policy was created with the support of the data protection software: audatis MANAGER.