Data protection statement
With the following information, we would like to give you as a “data subject” an overview of the processing of your personal data by us and your rights under the data protection laws. In principle, it is possible to use our Internet pages without entering personal data. However, if you want to use special services of our enterprise via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.
The processing of personal data, such as your name, address or e-mail address, is always in line with the German Data Protection Regulation (Datenschutz-Grundverordnung – DS-GVO) and in accordance with the country-specific data protection regulations applicable to “Alfix GmbH”. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.
As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, internet-based data transmissions can always have security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by telephone or post.
You too can take simple and easy-to-implement measures to protect yourself against unauthorised access to your data by third parties. Therefore, we would like to give you some tips here on how to handle your data securely:
- Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with strong passwords.
- Only you should have access to the passwords.
- Make sure that you only ever use your passwords for one account (login, user or customer account)
- Do not use one password for different websites, applications or online services.
- The following applies in particular when using publicly accessible IT systems or IT systems shared with other people: You should always log out again after each login to a website, application or online service.
Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, one’s own name or names of relatives, but should contain upper and lower case letters, numbers and special characters.
The controller in the sense of the GDPR is the:
Langhennersdorfer Str. 15, 09603 Großschirma, Germany
Representative of the data controller: The management
3. Data Protection Officer
You can reach the Data Protection Officer as follows:
You can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.
The data protection declaration is based on the terms used by the European Directive and Ordinance Maker when adopting the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
- Personal data
Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Data Subject
A data subject is any identified or identifiable natural person whose personal data are processed by the controller (our company).
Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
- Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
Profiling is any form of automated processing of personal data which consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the addition of further information, provided that such further information is kept separately and is subject to technical and organisational measures which ensure that the personal data cannot be attributed to an identified or identifiable natural person.
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients.
- Third party
Third party means any natural or legal person, public authority, agency or any other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.
Consent means any freely given specific and informed indication of the data subject’s wishes, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to the processing of personal data relating to him or her
5. Legal basis of processing
Art. 6 para. 1 lit. a DS-GVO (in conjunction with § 25 para. 1 TTDSG) serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b DS-GVO. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.
If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c DS-GVO.
In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1)(d) DS-GVO.
Lastly, processing operations could be based on Art. 6(1)(f) DS-GVO. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (recital 47 sentence 2 DS-GVO).
6. Transfer of data to third parties
A transfer of your personal data to third parties for purposes other than those listed below does not take place.
We will only share your personal data with third parties if:
- You have given us your express consent pursuant to Art. 6 para. 1 lit. a DS-GVO,
- the disclosure is permissible under Art. 6 para. 1 lit. f DS-GVO to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
- in the event that a legal obligation exists for the disclosure pursuant to Art. 6 para. 1 lit. c DS-GVO, as well as
- this is legally permissible and necessary according to Art. 6 para. 1 lit. b DS-GVO for the processing of contractual relationships with you.
To protect your data and, if necessary, to allow us to transfer data to third countries (outside the EU/EEA), we have concluded commissioned processing agreements based on the European Commission’s standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Article 49 (1) a) of the GDPR may serve as the legal basis for the transfer to third countries. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 DS-GVO.
7.1 SSL/TLS encryption
This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that there is a “https://” instead of a “http://” in the address line of the browser and by the lock symbol in your browser line.
We use this technology to protect your transmitted data.
7.2 Data collection when visiting the website
When you use our website for information purposes only, i.e. when you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time you or an automated system access a page. This general data and information is stored in the server log files. The following can be recorded
- Browser types and versions used,
- the operating system used by the accessing system,
- The website from which an accessing system arrives at our website (so-called referrer),
- The sub-websites which are accessed via an accessing system on our website,
- the date and time of an access to the website,
- an abbreviated Internet protocol address (anonymised IP address) as well as,
- the Internet service provider of the accessing system.
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to
- to deliver the contents of our website correctly,
- to optimise the content of our website and the advertising for it,
- to ensure the permanent operability of our IT systems and the technology of our website as well as
- to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.
The data and information collected are therefore evaluated by us, on the one hand, statistically and, on the other hand, with the aim of increasing the data protection and data security of our enterprise so as to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.
The legal basis for data processing is Art. 6 para. 1 lit. f DS-GVO. Our legitimate interest follows from the purposes for data collection listed above.
7.3 Encrypted payment transactions
If, after the conclusion of a contract with costs, there is an obligation to provide us with your payment data (e.g. the account number when granting direct debit authorisation), this data is required for payment processing.
Payment transactions via the common means of payment (Visa/MasterCard or direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
We use this technology to protect your transmitted data.
8.1 General information about cookies
Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our site.
In the cookie, information is stored that results in each case from the context of the specific end device used. However, this does not mean that we gain direct knowledge of your identity.
In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.
The data processed by the cookies, which are required for the proper functioning of the website, are thus necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) lit. f DS-GVO.
For all other cookies, it applies that you have given your consent to this within the meaning of Art. 6 (1) lit. a DS-GVO via our opt-in cookie banner.
8.3 Notes on avoiding cookies in common browsers
You have the option of deleting cookies, only allowing selected cookies or completely deactivating cookies at any time via the settings of the browser you use. You can obtain further information on the support pages of the respective providers:
- Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.
- Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac?tid=311178978.
- Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?tid=311178978.
- Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.
8.4 Cookiebot (Consent Management Tool)
We use the consent management tool “Cookiebot” from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. This service enables us to obtain and manage the consent of website visitors to data processing.
Cookiebot collects data generated by end users who use our website. When an end user provides consent via the cookie consent tool, Cookiebot automatically logs the following data:
- The IP number of the end user in anonymised form (the last three digits are set to 0)
- Date and time of consent.
- User agent of the end user’s browser.
- The URL from which the consent was sent.
- An anonymous, random and encrypted key.
- The consent status of the end-user, which serves as proof of consent.
The key and consent status are also stored in the end-user’s browser in the cookie “CookieConsent” so that the website can automatically read and follow the end-user’s consent in all subsequent page requests and future end-user sessions for up to 12 months. The key is used for proof of consent and for an option to check that the consent status stored in the end-user’s browser is unchanged from the original consent submitted to Cybot.
The functionality of the website is not guaranteed without the processing. The “CookieConsent” cookie set by Cookiebot is classified as necessary.
Cybot is a recipient of your personal data and acts as a processor on our behalf.
For detailed information on the use of Cookiebot, please see: https://www.cookiebot.com/de/privacy-policy/.
9. Contents of our website
9.1 Registration as a user
You have the option to register on our website by providing personal data.
Which personal data is transmitted to us in the process results from the respective input mask used for registration. The personal data you enter is collected and stored exclusively for internal use by us and for our own purposes. We may arrange for it to be passed on to one or more order processors, for example a parcel service provider, who will also use the personal data exclusively for an internal use that is attributable to us.
By registering on our website, the IP address assigned by your internet service provider (ISP), the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offences. In this respect, the storage of this data is necessary for our protection. As a matter of principle, this data is not passed on to third parties. This does not apply if we are legally obliged to pass on the data or if the data is passed on for the purpose of criminal prosecution.
Your registration, with voluntary provision of personal data, also serves us to offer you content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or have it completely deleted from our database.
We will provide you with information about which personal data is stored about you at any time upon request. Furthermore, we will correct or delete personal data at your request, insofar as this does not conflict with any statutory retention obligations. A data protection officer named in this data protection declaration and all other employees are available as contact persons for the data subject in this context.
The processing of your data is in the interest of a comfortable and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS-GVO.
9.2 Data processing when opening a customer account and for contract processing
Pursuant to Art. 6 para. 1 lit. b DS-GVO, personal data is collected and processed if you provide it to us for the purpose of executing a contract or opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked taking into account tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved on our part, about which we inform you accordingly below.
9.3 Data processing for order processing
The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data in this case is Art. 6 para. 1 lit. b DS-GVO.
9.4 Conclusion of contracts with online shop, merchants and goods dispatch
We only transfer personal data to third parties if this is necessary within the framework of the contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b DS-GVO, which permits the processing of data for the performance of contracts or pre-contractual measures.
9.5 Contacting us / contact form
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DS-GVO. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b DS-GVO. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any statutory retention obligations.
9.6 Application management / job exchange
We collect and process the personal data of applicants for the purpose of processing the application procedure. The processing may also take place electronically. This is particularly the case if an applicant submits relevant application documents to us electronically, for example by e-mail or via a web form located on the website. If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents are automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests on our part oppose deletion. Another legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).
The legal basis for the processing of your data is Art. 88 DS-GVO in conjunction with. § Section 26 (1) BDSG.
10. Newsletter dispatch
10.1 Newsletter dispatch to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f DS-GVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
10.2 Advertising newsletter
On our website, you are given the opportunity to subscribe to our company newsletter. Which personal data is transmitted to us when you order the newsletter can be seen from the input mask used for this purpose.
We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if
- You have a valid e-mail address and
- You have registered for newsletter delivery.
For legal reasons, a confirmation email is sent to the email address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email serves to check whether you, as the owner of the email address, have authorised the receipt of the newsletter.
When you register for the newsletter, we also store the IP address of the IT system you are using at the time of registration, as well as the date and time of registration, which is assigned by your internet service provider (ISP). The collection of this data is necessary in order to be able to track the (possible) misuse of your email address at a later date and therefore serves our legal protection.
The personal data collected in the context of a registration for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in some other way.
The legal basis for data processing for the purpose of sending newsletters is Art. 6 para. 1 lit. a DS-GVO.
10.3 Newsletter tracking
Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see whether and when an email has been opened by you and which links in the email have been called up by you.
Such personal data collected via the tracking pixels contained in the newsletters are stored and analysed by us in order to optimise the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by us. We automatically interpret an unsubscription from the receipt of the newsletter as a revocation.
Such an analysis is carried out in particular in accordance with Art. 6 para. 1 lit. f DS-GVO on the basis of our legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of our website.
For the purpose of analysis, the emails sent with Rapidmail, a service of rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany, contain a so-called “tracking pixel”, which connects to the servers of Rapidmail when the email is opened. In this way, it can be determined whether a newsletter message has been opened.
Furthermore, with the help of Rapidmail, we can determine whether and, if so, which links in the newsletter message have been clicked. All links in the email are so-called tracking links, with which your clicks can be counted.
For more information on Rapidmail’s analysis functions, please see the following link: https://de.rapidmail.wiki/kategorien/statistiken/.
The data processing is based on your consent (Art. 6 para. 1 lit. a DS-GVO). You can revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Rapidmail after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the members’ area) remain unaffected by this.
11. Our activities in social networks
We are represented there with our own pages so that we can also communicate with you in social networks and inform you about our services. If you visit one of our social media pages, we are jointly responsible for the processing operations triggered by this, within the meaning of Art. 26 DS-GVO, with the provider of the respective social media platform.
We are not the original provider of these sites, but merely use them within the scope of the possibilities offered to us by the respective providers.
We therefore point out as a precaution that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and processing in the social networks often takes place directly for advertising purposes or for the analysis of user behaviour by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behaviour is assigned to your own member profile created by the social networks.
The described processing of personal data is carried out in accordance with Art. 6 (1) lit. f DS-GVO on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) lit. a DS-GVO in conjunction with Art. 7 DS-GVO. Art. 7 DS-GVO.
Since we do not have access to the providers’ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below with the respective social network provider we use:
(Co-) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
(Co-) Controller of Data Processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
11.3 XING (New Work SE)
(Co-)responsible for data processing in Germany:
New Work SE, Am Strandkai 1, 20457 Hamburg, Germany
Information requests for XING members:
12. Web analytics
12.1 Facebook Pixel (Custom Audience)
This website uses the “Facebook Pixel” from Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). In the event of explicit consent being granted, this enables the behaviour of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimise future advertising efforts.
The data collected is anonymous for us and therefore does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes.
These processing operations are only carried out when explicit consent is given in accordance with Art. 6 para. 1 lit. a DS-GVO.
12.2 Google Analytics Universal
On our websites, we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymised usage profiles are created and cookies (see point “Cookies”) are used. The information generated by the cookie about your use of this website such as
- the browser type/version,
- the operating system used,
- the referrer URL (the previously visited page),
- The host name of the accessing computer (IP address) and
- Time of the server request,
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to the use of the website and the internet for the purposes of market research and demand-oriented design of these web pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an assignment is not possible (IP masking).
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a DS-GVO.
You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
12.3 Google Analytics Remarketing
We have integrated Google Remarketing services on this website. The company operating the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-related advertisements and consequently to display interest-relevant advertisements to the internet user.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing sets a cookie on the IT system of the data subject. By setting the cookie, Google is able to recognise the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.
By means of the cookie, personal information, for example the internet pages visited by you, is stored. Every time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a DS-GVO.
12.4 WordPress Stats – Jetpack
This website uses the WordPress tool “WordPress Stats” provided by Jetpack to statistically analyse visitor traffic. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA. The operating company uses the tracking technology of Quantcast Inc, 201 Third Street, San Francisco, CA 94103, USA.
The cookies remain on your terminal device until you delete them.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a DS-GVO.
12.5 WP Statistics
This website uses the WP Statistics analysis tool to statistically evaluate visitor traffic. Provider is Veronalabs, ARENCO Tower, 27th Floor, Dubai Media City, Dubai, Dubai 23816, UAE ( https://veronalabs.com).
WP Statistics allows us to analyse the use of our website. WP Statistics collects log files (IP address, referrer, browser used, origin of the user, search engine used) and actions that website visitors have taken on the page (e.g. clicks and views).
The data collected with WP Statistics is stored exclusively on our own server.
The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the anonymised analysis of user behaviour in order to optimise both our website and our advertising. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
We use WP Statistics with anonymised IP. Your IP address is shortened so that it can no longer be directly assigned to you.
13.1 Google Ads
Our website uses the functions of Google Ads. This is used to advertise this website in Google search results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited.
Data processing beyond this only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads you view on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data in order to create target groups.
13.2 Google AdSense
We have integrated Google AdSense on this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm which selects the advertisements displayed on third-party sites in accordance with the content of the respective third-party site. Google AdSense allows interest-related targeting of the internet user, which is implemented by generating individual user profiles.
The purpose of the Google AdSense component is to integrate advertisements on our website. Google-AdSense sets a cookie on your IT system. By setting the cookie, Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is enabled to analyse the use of our website. Each time you call up one of the individual pages of this website that is operated by us and on which a Google AdSense component has been integrated, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. Within the scope of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. By means of the embedded tracking pixel, Alphabet Inc. can recognise whether and when a web page has been opened by your IT system and which links you have clicked on. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.
Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal data collected via the technical process with third parties.
13.3 Google Ads with conversion tracking
We have integrated Google Ads on this website. The company operating the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google Ads allows an advertiser to pre-define certain keywords by which an ad will be displayed in Google’s search engine results only when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant internet pages by means of an automatic algorithm and taking into account the previously defined keywords.
The purpose of Google Ads is to promote our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.
When you access our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping basket of an online shop system, have been called up on our website. The conversion cookie enables both us and Google to track whether a user who arrived on our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads, i.e. to determine the success or failure of the respective ads and to optimise our ads for the future. Neither our company nor other Google Ads advertisers receive any information from Google that could be used to identify you.
By means of the conversion cookie, personal information, for example the internet pages visited by you, is stored. Every time you visit our website, personal data, including the IP address of the internet connection you are using, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
14. Plugins and other services
14.1 Font Awesome
Our website uses so-called web fonts provided by Fonticons Inc, 307 S Main St Ste 202 Bentonville, AR, USA for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must establish a connection to the servers of Fonticons, Inc. This enables Fonticons, Inc. to know that our website has been accessed via your IP address. Font Awesome is used in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS-GVO.
If your browser does not support Font Awesome, a default font will be used by your terminal.
14.2 Google Maps
We use Google Maps (API) on our website. The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, for example, our location can be shown to you and a possible journey can be made easier.
When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. In addition, Google Maps reloads the Google Web Fonts. The provider of the Google WebFonts is also Google Ireland Limited. When you call up a page that integrates Google Maps, your browser loads the web fonts required to display Google Maps into your browser cache. For this purpose, too, the browser you use establishes a connection to Google’s servers. In this way, Google learns that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want your data to be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.
You can view Google’s terms of service at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of service for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
14.3 Google Photos
We use the online service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images that are embedded on our homepage.
Embedding is the integration of certain external content (text, video or image data) that is provided by another website (Google Photos) and then appears on our own website (our website). A so-called embedding code is used for embedding. If we have integrated an embedding code, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.
Through the technical implementation of the embed code that enables the display of images from Google Photos, your IP address is transmitted to Google Photos. Google Photos also records our website, the type of browser used, the browser language, the time and length of access. In addition, Google Photos may collect information about which of our sub-pages you have visited and which links have been clicked on, as well as other interactions that you have carried out when visiting our site. This data may be stored and analysed by Google Photos.
14.4 Google reCAPTCHA
On this website we use the reCAPTCHA function. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an entry is made by a natural person or is misused by machine and automated processing. The service also includes the sending of the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google.
14.5 Google Tag Manager
On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Through this tool, “website tags” (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which contents of our website are of particular interest to you.
The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
These processing operations are only carried out when explicit consent is given in accordance with Art. 6 para. 1 lit. a DS-GVO.
14.6 Google WebFonts
Our website uses so-called Web Fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use establishes a connection to Google’s servers. This enables Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our website.
14.7 Proven Expert
We use the “Proven Expert” service on our website. The operating company is Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin, Germany. The purpose of using this service is to be able to integrate customer ratings on our website. This gives you the opportunity to rate services on our website. When you create a rating, the plugin collects and stores your email address as well as technical data in an associated log file. This includes your IP address and information about the web browser you are using. In addition, the plugin stores other information that you provide voluntarily.
14.8 YouTube (Videos)
We have integrated components from YouTube on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all kinds of videos, which is why complete film and television programmes, but also music videos, trailers or videos made by users themselves can be accessed via the internet portal. Each time you call up one of the individual pages of this website that is operated by us and on which a YouTube component (YouTube video) has been integrated, the internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive information about which specific sub-page of our website is visited by you.
If you are logged in to YouTube at the same time, YouTube recognises which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.
YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as calling up our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.
15. Your rights as a data subject
15.1 Right to confirmation
You have the right to ask us to confirm whether personal data relating to you is being processed.
15.2 Right to information Art. 15 DS-GVO
You have the right to obtain from us, at any time and free of charge, information about the personal data stored about you, as well as a copy of this data in accordance with the legal provisions.
15.3 Right to rectification Art. 16 DS-GVO
You have the right to request the rectification of any personal data relating to you that is incorrect. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
15.4 Erasure Art. 17 DS-GVO
You have the right to request that we erase the personal data concerning you without undue delay, provided that one of the grounds provided for by law applies and to the extent that the processing or storage is not necessary.
15.5 Restriction of processing Art. 18 DS-GVO
You have the right to demand that we restrict processing if one of the legal requirements applies.
15.6 Data portability Art. 20 DS-GVO
You have the right to receive the personal data concerning you that has been provided to us by you in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO or on a contract pursuant to Art. 6(1)(b) DS-GVO and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
When exercising your right to data portability pursuant to Article 20(1) of the GDPR, you also have the right to have the personal data transferred directly from one controller to another controller, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.
15.8 Withdrawal of consent under data protection law
You have the right to withdraw consent to the processing of personal data at any time with effect for the future.
15.9 Complaint to a supervisory authority
You have the right to complain about our processing of personal data to a supervisory authority responsible for data protection.
16. Routine storage, erasure and blocking of personal data
We process and store your personal data only for the period of time necessary to achieve the purpose of storage or where provided for by the legislation to which our company is subject
If the purpose of storage no longer applies or a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
17. Duration of storage of personal data
The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract.
18. Up-to-dateness and amendment of the data protection declaration
This data protection declaration is currently valid and has the status: January 2023.
Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current data protection declaration at any time on the website at “https://www.alfix-systems.com/de/datenschutzerklaerung/”.
This data protection declaration was created with the support of the data protection software: audatis MANAGER.
Our website uses CCM19 to obtain your consent to the storage of certain cookies on your terminal device or to the use of certain technologies and to document this in accordance with data protection law. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter “CCM19”).
We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DSGVO.